Digital Growth Executive

About the role

Adverbe Media, a Ghanaian podcast network, is looking for a Digital Growth Executive to own audience growth for its flagship show MAD Conversations and two upcoming shows. You will treat audience metrics as a product, driving both organic and paid strategies to expand reach across platforms.

Key responsibilities

• Track, analyze and act on view, listen and subscriber data weekly.
• Drive organic growth on YouTube, Spotify, Apple Podcasts, Instagram, TikTok and other channels through titles, thumbnails, hooks, posting cadence and SEO.
• Plan, launch and optimise paid advertising campaigns on YouTube, Meta and other platforms.
• Develop launch playbooks for new shows, shaping growth strategy, platform positioning and pre‑launch audience development.
• Lead a Distribution & Community Coordinator, providing direction and aligning their work with the overall growth plan.

Required profile

• 3–5 years of proven experience in digital marketing, content distribution or audience growth.
• Demonstrated track record of measurable growth results.
• Strong analytical mindset and ability to make data‑driven decisions.

Required skills

• YouTube
• Spotify
• Apple Podcasts
• Instagram
• TikTok
• Meta (Facebook) advertising
• Paid advertising campaign management
• SEO

What we offer

• Competitive compensation commensurate with experience.
• Opportunity to shape growth strategy for new podcast launches.
• Leadership role overseeing distribution and community efforts.