Digital Marketing & Content Strategist

About the role

We are looking for a Digital Marketing & Content Strategist to lead our full‑funnel content initiatives across Accra and Tema. You will create and execute a high‑impact content strategy that drives brand awareness, engagement, and conversions for our health‑focused products.

Key responsibilities

• Develop and manage a full‑funnel content plan covering top, middle, and bottom stages to maximise reach and sign‑ups.
• Schedule and publish daily content on Facebook, Instagram and TikTok, maintaining a split of 60% video, 25% graphics/flyers and 15% text‑based posts.
• Implement the 30‑Day High‑Conversion Framework, producing daily pillar content (Opportunity, Product Trust, Engagement, Leadership, Lifestyle, Education, Mindset).
• Script, shoot and edit short‑form videos using the Hook‑Value‑CTA model and manage the lead pipeline from social discovery to WhatsApp conversion.
• Plan, launch and optimise paid lead‑gen, video and retargeting campaigns on Meta and TikTok platforms.
• Ensure brand integrity by using authentic testimonials and complying with non‑exaggerated claims.
• Track and report KPIs daily (views, engagement), weekly (leads, audience growth) and monthly (conversion rates, revenue impact).
• Maintain a high‑volume posting schedule: 2‑3 posts per day and 4‑5 high‑quality videos weekly.

Required profile

• Minimum 3 years of experience in social media management, content strategy or digital marketing, preferably in direct selling, MLM, network marketing or health/wellness.
• Strong understanding of customer acquisition funnels, lead generation systems and WhatsApp business conversion.
• Proven ability to create engaging short‑form video content that captures attention within the first three seconds.
• Hands‑on experience managing paid ad accounts with a focus on lead generation and retargeting.
• Analytical mindset with the ability to interpret data and adjust strategies based on KPI trends.

Required skills

• Meta Ads Manager
• TikTok Ads Manager