Marketing Officer – Brand Strategy & Execution

About the role

The Marketing Officer will work as part of a collaborative team to create and implement strategies that establish Shalina Healthcare brands as top‑of‑mind among customers, driving profitable growth.

Key responsibilities

• Develop and execute marketing plans and strategies for assigned Shalina Healthcare brands.
• Create demand and position brands as top‑of‑mind through ATL activities such as OOH, radio, Tro‑Tro branding, social media campaigns and media buying, as well as BTL initiatives.
• Conduct customer and market surveys, analyse demographics and competitor activity to shape research‑based strategies.
• Forecast brand scope, analyse pricing and sales data, and manage KOL relationships through CRM, CME and conferences.
• Coordinate with sales, logistics, business development, medical teams and external print suppliers to ensure seamless campaign execution.
• Measure campaign performance, report results and identify gaps for continuous brand improvement.

Required profile

• Bachelor’s degree in science or a related field.
• Experience in brand or product management, medical representative roles, or pharmaceutical marketing and sales.
• Strong analytical and market‑research capabilities.

Required skills

• Proficiency with MS Office applications.
• Basic advertising and print knowledge.