Marketing Officer

About the role

The Marketing Officer will join a dynamic team to develop and execute marketing strategies for Shalina brands, aiming to achieve top‑of‑mind (TOM) brand awareness and drive profitable sales growth.

Key responsibilities

• Develop and implement comprehensive marketing plans for assigned brands, covering ATL (OOH, radio, social media, media buying) and BTL activities.
• Conduct customer and market surveys, demographic polling, and competitor analysis to shape demand‑driven strategies.
• Forecast brand potential, analyze pricing and sales data, and identify new product opportunities through primary and secondary research.
• Coordinate with sales, logistics, business development, medical, and external suppliers to ensure seamless campaign execution.
• Lead field activities, brief representatives, and monitor campaign performance, reporting results and identifying gaps.
• Manage KOL relationships, CRM initiatives, conferences, and CME events to gather market insights.

Required profile

• Bachelor’s degree in science or a related field.
• Experience in brand management, product management, or pharmaceutical sales/marketing.
• Strong analytical and market‑research capabilities.
• Familiarity with Rxn brands is an advantage.

Required skills

• Proficiency with MS Office.