Planner: Integrated Strategist

About the role

The Integrated Strategist works within Publicis West Africa’s Strategy team to uncover cultural and consumer insights that inform bold creative ideas. This entry‑level position combines primary and secondary research, data analysis, and storytelling to support the agency’s mission of delivering impactful work across West Africa.

Key responsibilities

• Conduct secondary and desk research on culture, consumers, categories and brands.
• Analyse client data, briefs and research to identify strategic opportunities.
• Plan, coordinate and launch primary research projects, including scope and kickoff meetings.
• Develop and present strategy decks that translate insights into actionable recommendations.
• Collaborate with creative and account teams to ensure insights are integrated throughout the creative process.

Required profile

• Curious, resourceful and eager to dig deep into information.
• Strong passion for digital and social media trends.
• Ability to multitask and hold several ideas simultaneously.
• Self‑starter who can manage projects with minimal supervision.
• Excellent communication and presentation skills.
• Willingness to take risks to uncover unexpected insights.

Required skills