Social Media Executive - Ghana

About the role

Travelwings is looking for a relationship-driven Social Media Associate to lead localized brand marketing, partnerships, influencer programs, PR initiatives, mall activations and community engagement in Ghana. The role coordinates closely with the regional marketing team and targets the Ghanaian market and Ghanaian community.

Key responsibilities

• Develop and execute localized brand campaigns aligned with Travelwings' marketing strategy.
• Plan and execute mall activations, exhibitions and offline events.
• Manage influencer identification, outreach, negotiations, onboarding, campaign execution and performance reporting.
• Lead PR initiatives and coordinate with media partners.
• Build partnerships with airlines, banks, malls, hotels, corporate organizations and community groups.
• Coordinate localized social media content and campaigns with the central marketing team.
• Track campaign KPIs and prepare monthly performance reports.
• Drive brand awareness across Ghana through localized campaigns and community engagement.
• Represent Travelwings at trade shows, exhibitions and local events.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3-4 years of experience in brand marketing, partnerships, influencer marketing, PR or event marketing.
• Proven experience in influencer marketing, PR, partnership development and event execution.

Required skills

• Strong communication, negotiation and stakeholder management skills.
• Familiarity with AI tools such as ChatGPT, Gemini or similar is an added advantage.