Social Media Specialist

About the role

Urban Style Ghana is seeking a dynamic Social Media Specialist to lead its digital presence across Accra and the Tema region. You will create, schedule, and optimise content that drives brand awareness, engages audiences, and supports customer acquisition for our healthcare services.

Key responsibilities

• Develop and maintain a monthly content calendar aligned with marketing campaigns.
• Plan, coordinate and oversee photo and video shoots with service providers and customers.
• Produce educational posts, promotional campaigns, testimonials, and behind-the-scenes content while ensuring consistent brand voice.
• Manage paid advertising on Facebook, Instagram, TikTok and Google Ads, optimizing for lead generation and conversions.
• Monitor and respond to comments, messages and reviews, escalating issues to the Operations Manager when needed.
• Track KPIs such as follower growth, engagement rate, website traffic and leads; prepare monthly performance reports with actionable insights.

Required profile

• Minimum two years of experience in social media management or digital marketing.
• Proven track record of managing brand social accounts and delivering measurable results.
• Strong written and verbal communication skills and ability to work independently.

Required skills

• Canva
• CapCut
• Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
• Meta Business Suite
• TikTok Business Center
• Google Ads