Brand Manager – Foam Products

About the role

This full‑time, on‑site Brand Manager position is based in Accra. You will lead brand positioning, visual identity and messaging for Latex Foam’s consumer and industrial foam solutions, ensuring alignment with the company’s values and market strategy.

Key responsibilities

• Develop and execute comprehensive brand and marketing plans.
• Coordinate multi‑channel campaigns and collaborate with sales and product teams to drive market growth.
• Monitor market trends, customer insights and competitor activity to refine brand strategy.
• Oversee creation of marketing materials and manage external agencies or vendors.
• Track brand performance metrics, budgets and report on ROI.

Required profile

• Proven experience in brand management, marketing strategy and campaign execution, preferably in manufacturing or FMCG.
• Strong market research, consumer insight and competitive analysis capabilities.
• Ability to design integrated marketing plans across offline and digital channels.
• Project‑management proficiency with cross‑functional coordination.
• Excellent written and verbal communication with meticulous attention to brand consistency.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree or certifications a plus.
• Demonstrated use of data and KPIs to measure and optimise brand performance.

Required skills

What we offer

• Opportunity to shape a leading regional brand in the foam industry.
• Collaborative, fast‑paced work environment in Accra.