Business Development Officer – Full‑Time

About the role

Apex Trustee is looking for a motivated Business Development Officer to expand its pension and retirement solutions in Cape Coast. You will be responsible for generating new business, engaging corporate and individual clients, and building lasting relationships.

Key responsibilities

• Identify and pursue new business opportunities within the assigned territory.
• Prospect and engage individuals, employers, institutions, and groups to generate leads.
• Promote Apex Trustee’s pension and retirement solutions and clearly communicate their value.
• Generate leads through corporate visits, networking, referrals, field prospecting, direct sales, and outreach programmes.
• Arrange and conduct client meetings, presentations, product briefings, and business development engagements.
• Maintain strong relationships with prospective and existing clients to support acquisition and retention.
• Manage the sales pipeline, follow up on prospects, and convert qualified opportunities into clients.
• Achieve monthly and quarterly business development and acquisition targets.
• Identify potential corporate partnerships and institutional business opportunities.
• Monitor competitor activity, market developments, and customer needs, providing market intelligence to management.
• Maintain accurate records of prospects, leads, client interactions, and business development activities.
• Prepare regular reports on pipeline progress and results.
• Represent Apex Trustee at corporate meetings, networking events, and other business engagements.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Finance, Economics, or a related field.
• Previous experience in business development, sales, marketing, banking, pensions, insurance, or financial services is an advantage.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Demonstrated ability to prospect, develop relationships, and generate new business.
• Target‑driven, self‑motivated, proactive, and results‑oriented.
• Ability to work independently and take initiative in developing new business opportunities.
• Comfortable conducting field visits, corporate meetings, presentations, and client engagements.

Required skills