Head of Sales and Leasing

About the role

The Head of Sales and Leasing will own the commercial pipeline from enquiry to order fulfilment, leading the sales, leasing and customer‑experience teams to meet volume, margin and cash targets. This senior position reports to senior management and works across Accra and Tema regions.

Key responsibilities

• Set sales and leasing targets, forecasts, lead‑allocation rules and conduct weekly pipeline reviews.
• Control use of approved price lists, promotions, specifications and customer commitments.
• Review quotations, manage exceptions, discounts and non‑standard terms.
• Coach sales staff and maintain product knowledge for EVs, hybrids and other approved vehicles.
• Track enquiry response, conversion, deposits, abandoned orders, ageing leads and delivery promises.
• Coordinate sales activities with Operations.

Required profile

• Degree in marketing, business, finance or a related field.
• At least seven years of commercial experience, preferably in automotive sales, leasing or fleet supply.
• Minimum three years supervising a sales team.
• Proven competence in CRM, forecasting, pricing and sales‑coaching.
• Strong understanding of margins, financing terms and customer affordability.

Required skills

• CRM systems
• Sales forecasting
• Pricing analysis
• Data‑based coaching