Sales & Marketing Officer

About the role

The Sales & Marketing Officer will support the growth of a well‑established optical and eye‑care services company in Ghana by identifying new business opportunities, building relationships and converting leads into revenue.

Key responsibilities

• Identify, prospect and develop new sales and business opportunities across corporate, institutional and consumer segments.
• Generate and manage leads through structured prospecting, follow‑up and pipeline management.
• Support planning and execution of sales promotions, marketing campaigns, activations and outreach programmes.
• Prepare proposals, presentations, quotations and other business development materials.
• Maintain accurate records of prospects, activities, conversions and sales performance; report weekly and monthly.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Sales, Communications or related field.
• Relevant experience in sales, business development, marketing or customer acquisition.
• Strong prospecting, relationship‑building and negotiation skills.
• Confidence in approaching organisations, decision‑makers and prospective customers.
• Ability to work independently, meet targets and collaborate across departments.

Required skills

• Microsoft Office
• Basic sales/CRM reporting