Marketing Officer - Marina Park

About the role

Lakeside Estate is a gated housing community in Accra, Ghana, and its Marina Park is described as one of the largest water parks in Ghana, with water slides, paddle boating, a playground, a clubhouse and lake views. The Marketing Officer is a full-time, on-site position based in Accra, responsible for promoting the park and its amenities, running marketing campaigns and supporting sales to attract schools, corporate institutions and other clients.

Key responsibilities

• Promote Marina Park and its amenities and execute marketing campaigns
• Support sales efforts to attract schools, corporate institutions and other clients
• Conduct market research
• Develop and implement marketing plans
• Manage social media and other digital channels
• Prepare promotional materials
• Coordinate events or activations

Required profile

• Diploma or degree in Marketing, Business, Communications or a related field preferred
• Ability to work on-site in Accra, manage multiple tasks and meet deadlines with minimal supervision

Required skills

• Marketing skills: campaign planning, brand promotion and basic analytics
• Market research: gathering, analysing and interpreting data on customer preferences and competitors
• Social media marketing: managing online presence, creating content and driving engagement
• Proficiency in Adobe Creative Suite, Canva, Google Analytics, Meta Business Suite and Microsoft Office
• Familiarity with design or content platforms is a plus