Marketing Specialist – Multi‑Subsidiary Group

About the role

Eskel Group is seeking dynamic marketers to lead cross‑channel campaigns across its diverse subsidiaries, ranging from logistics and fleet tracking to consumer services such as car rental and travel. The role focuses on generating qualified leads, strengthening brand consistency, and driving revenue growth.

Key responsibilities

• Design and execute integrated marketing calendars for all group subsidiaries, ensuring alignment with corporate brand guidelines.
• Develop and manage acquisition funnels, outbound strategies, and lead‑nurturing programs to secure long‑term corporate clients.
• Track and report key performance indicators (ROI, CPA, conversion rates) using Google Analytics and CRM dashboards.
• Maintain and optimise CRM databases (Mailchimp, HubSpot) for lead automation and client retention.
• Identify, negotiate, and manage strategic partnerships with industry bodies and corporate clients.
• Conduct market research, monitor competitor activity, and provide intelligence to inform campaign adjustments.

Required profile

• Bachelor’s degree in Marketing, Communications, Strategic Management or Business Administration (or equivalent HND/Diploma).
• 2‑3 years of proven experience in cross‑channel marketing and lead generation, or 5+ years in strategic marketing leadership for multi‑subsidiary environments.
• Active membership or ongoing professional development with CIMG or CIM (UK) is preferred.
• Strong verbal and written communication skills for client pitching and executive reporting.

Required skills

• Google Analytics
• Google Ads
• Meta Certified Digital Marketing Associate
• HubSpot CRM
• Mailchimp
• SEO
• Social media marketing
• Email marketing