Sales Executive

About the role

We are seeking a proactive Sales Executive to expand the market reach of our flour, sugar, rice, edible oil and other commodity products across Ghana. You will be responsible for building and maintaining relationships with wholesalers, distributors and retail customers while consistently meeting sales targets.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets for the assigned product range.
• Develop and nurture a strong network of wholesalers, distributors, dealers and retail customers throughout Ghana.
• Identify, onboard and grow new customers to increase market penetration.
• Conduct regular market visits to ensure product availability and strengthen relationships.
• Monitor competitor activities, pricing and promotions, and provide timely market intelligence to management.
• Negotiate pricing, trading terms and promotional activities within approved guidelines.
• Ensure timely collection of payments and manage customer credit according to company policy.
• Resolve customer complaints promptly while maintaining high service standards.
• Prepare and submit sales reports, market intelligence, forecasts and customer visit reports.
• Collaborate with logistics and warehouse teams to guarantee timely order fulfillment and delivery.
• Execute trade promotions and marketing campaigns to boost product visibility and sales.
• Represent the company at trade exhibitions, dealer meetings and customer events.

Required profile

• Bachelor’s Degree or Higher National Diploma in Marketing, Business Administration, Sales or a related field.
• Minimum of 3 years proven sales experience in the FMCG sector, specifically with flour, sugar, rice, edible oil or similar commodities.
• Demonstrated ability to manage distributor, wholesaler and dealer accounts.
• Established and active dealer/distributor network across Ghana.
• Strong knowledge of the Ghanaian FMCG and commodity market.
• Excellent negotiation, relationship management and business development capabilities.
• Results‑oriented, self‑driven and able to work independently to meet targets.

Required skills

• Proficiency in Microsoft Excel
• Proficiency in Microsoft Word
• Proficiency in Microsoft PowerPoint
• Experience with CRM systems (preferred)