Sales Manager - Media House (Radio & Television)

About the role

The Sales Manager drives revenue growth for a radio and television media house by identifying new business opportunities, building relationships with advertisers and corporate clients, and selling media advertising solutions. The role covers sales strategy, key account management, proposal preparation, negotiation and meeting revenue targets.

Key responsibilities

• Develop and implement sales strategies, build a pipeline of prospective advertisers and corporate clients, and prepare sales forecasts, budgets and performance reports.
• Monitor market trends and competitor activity to find growth opportunities.
• Approach potential advertisers, agencies and corporate organisations, understand their marketing objectives and recommend suitable media solutions.
• Prepare and present proposals, media plans, quotations and advertising packages, and negotiate rates, contracts and terms within approved guidelines.
• Track sales performance, maintain records of prospects, proposals and contracts, and follow up on client payments and outstanding invoices with the finance team.
• Ensure compliance with pricing policies, advertising standards and contractual requirements.

Required profile

• Bachelor's degree or HND in Marketing, Sales, Business Administration, Communications, Media Studies or a related field.
• At least 3-5 years of experience in sales, business development, advertising or media sales.
• Experience managing corporate accounts and negotiating commercial agreements.
• Demonstrated ability to meet or exceed sales and revenue targets.
• Experience in media, advertising, broadcasting, publishing or digital marketing is an advantage.