Social Media & Digital Marketing Officer

About the role

Bumps N Us Maternity is looking for a Social Media & Digital Marketing Officer based in East Legon, Accra. The role covers the company's Instagram, Facebook, TikTok and other digital platforms, content creation, website maintenance and digital promotion.

Key responsibilities

• Manage the company's Instagram, Facebook, TikTok and other digital platforms
• Create engaging content, including reels, videos, graphics and captions
• Develop and implement monthly content calendars and digital marketing campaigns
• Manage online enquiries and support customer engagement
• Update and maintain the company website, including product listings, images, prices and promotions
• Perform basic website edits and updates; knowledge of HTML/CSS is an advantage
• Support SEO, online advertising and digital promotions
• Monitor website and social media performance and prepare monthly reports
• Develop strategies to increase brand visibility, customer enquiries and sales

Required profile

• At least 2 years' experience in social media management or digital marketing
• Strong content creation, photography and video editing skills
• Experience managing websites or e-commerce platforms that require some level of coding
• Excellent communication, creativity and organizational skills
• A proactive, commercially minded approach with a strong focus on results

Required skills

• Proficiency in Canva and social media management tools
• Basic knowledge of SEO, digital advertising and analytics
• HTML/CSS is an advantage