Social Media Manager (Accra)

About the role

Ntomapa is looking for a full‑time Social Media Manager to lead its digital presence from its Accra office. You will craft and execute social media strategies that highlight the brand’s curated textile collections and inspire a community of home sewers, interior designers, fashion designers and stylists.

Key responsibilities

• Develop and implement content strategies across all social platforms.
• Create engaging posts, stories, reels and other multimedia content.
• Monitor social media trends and adjust tactics accordingly.
• Analyse performance data and produce reports to inform future campaigns.
• Respond to audience messages and foster meaningful online community interactions.
• Collaborate with internal teams to ensure brand consistency and drive engagement.

Required profile

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong content‑strategy development and writing abilities.
• Excellent verbal and written communication skills.
• Experience with social media analytics and reporting tools.
• Track record of creating creative, high‑impact social campaigns.
• Ability to work collaboratively in a fast‑paced environment.
• Bachelor’s degree in Marketing, Communications or a related field.
• Interest or knowledge of textiles and creative craftsmanship is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy
• Social Media Analytics
• Reporting Tools