Trade Marketing Manager

About the role

Fan Milk PLC is seeking an experienced Trade Marketing Manager to drive outdoor channel growth across Ghana. Reporting to the Head of Trade Marketing, you will develop and execute strategic initiatives to expand the network of vendors and agents nationwide.

Key responsibilities

• Drive growth of the outdoor channel by identifying and implementing strategic initiatives.
• Expand and manage the network of vendors and agents across the country.
• Leverage data and analytics to inform CRM strategies and generate market insights.
• Collaborate with sales and marketing teams to align trade activities with business objectives.
• Monitor market trends, competitor activities, and consumer behavior to adjust tactics.

Required profile

• Degree in Business Administration, Communications, Marketing or a related field.
• 3–5 years of experience in a commercial, sales or marketing role.
• Strong interpersonal, oral and written communication skills.
• Creative, analytical, numerical and presentation abilities with an argumentative approach.
• Ability to make decisions quickly and adapt to a changing environment.
• Knowledge of customer/consumer shopper techniques and data‑driven insights.
• Passion for the consumer goods market and its competitive landscape.

Required skills