Website & Lifecycle Marketing Lead

About the role

THE/STUDIO, a fully remote, profitable, previously Silicon Valley-backed company building an operating system for product creation, is hiring a Website & Lifecycle Marketing Lead. The role owns what customers experience after finding the company: the website, lifecycle communication, email and the positioning and messaging behind them. It is an in-house, full-time, exclusive independent contractor position with flexible hours, working directly with the CEO and executive team.

Key responsibilities

• Own the structure, messaging and conversion of the website and key product pages, plan and run tests and ship changes with design and engineering
• Build the post-order customer journey: onboarding, reorder triggers, win-back and repeat paths, and own recurring revenue goals with the Head of Marketing
• Define positioning for each product line and customer segment, keeping one source of truth used by the website, ads, sales and the AI sales agent
• Plan, write and run lifecycle and marketing email
• Turn sales calls, customer conversations and reviews into copy, page changes and new tests
• Measure work on revenue and CRM data: conversion rate, repeat revenue and repeat order value

Required profile

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle
• Track record of copy and pages built from real customer research
• Experience building lifecycle or email programs with shown revenue results
• Ability to own work end to end with little supervision, from strategy to shipped page or flow
• Fluent written English

Required skills

• Solid A/B testing basics: sample size, a single primary metric, a minimum effect worth acting on
• Nice to have: hands-on with a CRM (Pipedrive, HubSpot) and an email platform
• Nice to have: experience with mixed self-serve and sales-led funnels, writing prompts or knowledge bases for AI agents, background in custom manufacturing, merch or print on demand

Hiring process: submit an application with a resume/CV in English, then a brief intro chat, a practical assessment or case study, an executive interview and reference checks.