Digital Marketing Specialist

About the role

This position is for a highly motivated and creative individual who will own the entire online presence of a luxury real estate developer. You will build and run digital marketing campaigns that grow brand awareness and generate quality leads for high‑end residential offerings.

Key responsibilities

• Develop and implement digital marketing strategies to drive website traffic, brand awareness and qualified leads.
• Own the brand’s online identity, ensuring all digital assets reflect a premium, luxury positioning.
• Plan and manage SEO to improve search rankings and organic traffic.
• Manage and optimise PPC campaigns, including keyword research, ad copywriting and bid management.
• Create and manage email marketing campaigns, handling list segmentation, content development and performance tracking.
• Develop and execute social media campaigns, overseeing content planning, community engagement and performance tracking.
• Maintain the company website, optimizing content, user experience and conversion rates using data analysis.
• Generate a set number of qualified leads each month and collaborate with the sales team to refine campaigns based on lead quality.
• Manage the CRM (Zoho) and coordinate lead tracking and follow‑up with sales.
• Oversee property listing platforms and affiliate websites.
• Conceptualise creative content (blog posts, videos, infographics, photography) and brief internal and external creative teams.
• Conduct market research to identify trends, new audiences and growth opportunities.
• Monitor and report on key digital marketing metrics such as traffic, conversion rates, email open/click‑through rates and social engagement.

Required profile

• Bachelor’s degree in marketing, business or a related field.
• 3+ years of experience in digital marketing with a proven track record of successful campaigns.
• Strong analytical skills and experience with website analysis tools.
• Excellent written and verbal communication skills and a strong creative, aesthetic eye for luxury branding.
• Ability to work independently, manage multiple projects and meet tight deadlines.

Required skills

• SEO
• PPC advertising
• Email marketing
• Social media marketing
• Content marketing
• Website management
• Google Analytics
• Adobe Analytics
• Zoho CRM
• Marketing automation software (preferred)