Channel Sales Manager

About the role

The Channel Sales Manager will lead sales planning and execution across Accra and Tema, working closely with key channel partners to meet strategic and financial targets. This role involves regular market analysis, partner management, and on‑site store oversight.

Key responsibilities

• Generate and execute annual, quarterly and monthly sales plans to achieve targets.
• Drive daily account management activities with key channel partners and conduct at least ten face‑to‑face customer visits and three partner meetings each week.
• Review and forecast order, inventory, sell‑in and sell‑out data to identify new sales opportunities.
• Manage terminal stores, ensuring clean booths, complete materials, and effective product demonstrations.
• Organise dealer and promoter training aligned with product launch schedules and conduct market research to inform pricing and promotion strategies.

Required profile

• Bachelor’s degree or higher.
• Minimum 2 years of channel sales experience in key account or traditional retail environments.
• Strong negotiation and communication skills, with experience in retail and distribution agreements.
• Fluent in English and willing to travel up to 50% of the time.

Required skills

• Advanced Excel proficiency.
• Strong PowerPoint presentation abilities.
• Proficient use of Microsoft Word for documentation.