Sales Manager – Retail & Supermarket Partnerships

About the role

The Sales Manager will lead NAYA's retail and supermarket partnership strategy, driving growth across both physical and online channels. Reporting to senior leadership, you will combine business development, team management and customer experience to expand the brand’s presence in Ghana.

Key responsibilities

• Own and expand retail and supermarket partnerships, negotiating terms and managing day‑to‑day relationships.
• Identify, pitch and close new brand partnership opportunities as the core new‑business function.
• Lead the Sales & Customer Service team, set targets, review performance and develop team members.
• Achieve monthly, quarterly and annual sales targets across all channels.
• Collaborate with the Brand & Marketing Manager on strategic content to drive online traction and conversion.
• Provide retail and customer insights to R&D and stay informed on upcoming products.
• Coordinate with Purchasing & Supply to ensure product availability for retail accounts.
• Monitor sales data, produce performance reports and lead customer‑satisfaction initiatives.
• Train sales associates on product knowledge, engagement techniques and sales processes.
• Develop and manage the NAYA loyalty programme and retention initiatives.

Required profile

• Degree in Marketing, Business Administration, Sales or a related field.
• 3–4 years of sales experience, including 1–2 years in a supervisory or management role.
• Proven experience building or managing retail and modern‑trade (supermarket) partnerships, preferably in FMCG, beauty or personal‑care.
• Strong understanding of sales metrics, KPIs and a customer‑first mindset.
• Energetic, target‑driven and resilient with excellent communication and negotiation skills.

Required skills

• CRM tools
• Sales tracking systems
• E‑commerce platforms
• Social commerce familiarity

What we offer

• Attractive salary package
• Opportunity to shape the growth of a leading African beauty brand
• Dynamic, values‑driven team environment