Digital Marketing Executive

About the role

The Digital Marketing Executive will shape and execute the hotel’s online presence, creating lasting connections with guests and prospects. You will work closely with the marketing team to boost brand awareness and drive bookings through strategic digital initiatives.

Key responsibilities

• Assist in developing strategies to build a lasting digital connection with consumers.
• Plan, monitor, and optimise the hotel’s presence on social media platforms such as Twitter and Facebook.
• Launch and manage online advertising campaigns via Google AdWords, Facebook Ads, and other channels.
• Support SEO activities, including keyword research and image optimisation.
• Prepare and distribute online newsletters and promotional emails.
• Generate creative content ideas, update the website, and coordinate with media agencies and vendors.

Required profile

• Bachelor’s degree or Diploma in Business Communications, IT or a related field.
• Minimum of 5 years’ experience in a similar digital marketing role.
• Experience with 4‑ or 5‑star hotel Property Management Systems (EZEE or OPERA).
• Strong multitasking ability.

Required skills

• Google AdWords
• Facebook Ads
• Search Engine Optimisation (SEO)
• Email marketing platforms
• Content Management System (website updates)
• EZEE PMS
• OPERA PMS