Social Media Manager

About the role

The Social Media Manager develops and implements social media strategies that strengthen brand visibility, promote products and services and drive audience engagement. The role covers content creation, community management, campaign execution and performance reporting.

Key responsibilities

• Develop and implement social media strategies aligned with brand and business objectives.
• Plan, create and manage content calendars across relevant platforms.
• Create engaging content, including graphics, videos, captions, stories, reels and educational posts.
• Manage online communities, respond to comments and enquiries and maintain positive engagement.
• Plan and execute digital campaigns supporting product awareness, customer acquisition and service adoption.
• Monitor performance with analytics tools and prepare regular reports; track trends, competitors and new platforms.
• Collaborate with other teams on product launches, promotions, customer stories and company initiatives.
• Keep brand messaging, tone of voice and visual identity consistent across platforms.

Required profile

• Bachelor's degree or HND in Marketing, Communications, Public Relations or a related field.
• Minimum of 4 years of experience in social media management, digital marketing or content creation.
• Demonstrable experience managing business or corporate social media accounts and running campaigns and content calendars.
• A portfolio or links to managed accounts is an added advantage.

Required skills

• Strong understanding of major social media platforms and their content formats.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite or CapCut.
• Familiarity with social media analytics and management tools.
• Excellent written and verbal communication, copywriting and storytelling.
• Analytical thinking and strong organisation and time management.