Marketing & Business Development Officer

About the role

We are looking for a Marketing & Business Development Officer to design and execute marketing strategies that support Kintampo Rural Bank’s growth objectives and to identify new business opportunities within the financial sector.

Key responsibilities

• Develop and implement marketing policies and procedures aimed at increasing the bank’s deposit base.
• Plan, analyse and deploy marketing and sales techniques to promote the bank’s products and services.
• Research emerging business opportunities in the financial market and present findings to senior management.
• Manage relationships with existing business clients and coordinate daily prospecting activities.
• Provide sales, marketing and business development data to support decision‑making.

Required profile

• Bachelor’s degree in Marketing or a related field from a recognised university.
• At least four years of experience working in a banking environment, with practical knowledge of financial marketing concepts.
• Strong written, verbal and non‑verbal communication skills and the ability to persuade and influence stakeholders.

Required skills

• Proficiency in digital marketing tools and general computer literacy.