Principal Marketing & Advertising Officer

About the role

We are looking for a senior‑level Principal Marketing & Advertising Officer to lead the development and execution of Stratcomm Africa’s marketing, branding and advertising initiatives across Ghana. The role will drive strategic growth, support new product launches and ensure the company’s brand is consistently represented.

Key responsibilities

• Develop and implement Stratcomm Africa’s annual marketing strategy and work plan.
• Identify and pursue new marketing opportunities to support business growth.
• Conduct market research and competitor analysis to inform strategic decisions.
• Support the development and marketing of new products and services.
• Prepare and coordinate marketing campaigns across relevant platforms.
• Monitor and evaluate the effectiveness of marketing initiatives using agreed performance indicators.
• Support proposal development and business pitches in collaboration with Business Development and Communications teams.
• Develop and implement brand strategies that strengthen Stratcomm Africa’s corporate identity.
• Ensure consistency in the application of the company’s brand across all communication materials.
• Lead branding initiatives for both Stratcomm Africa and client assignments.
• Monitor brand performance and recommend improvements where necessary.
• Liaise with clients to identify advertising requirements.
• Plan, execute and evaluate advertising campaigns.
• Coordinate internal teams and external service providers to deliver quality campaigns on time and within budget.
• Prepare advertising briefs, campaign reports and performance evaluations.
• Manage advertising budgets and monitor campaign expenditure.
• Track performance against agreed Key Performance Indicators (KPIs).
• Develop and submit planning and reporting documents as required.

Required profile

• Minimum 60 months (5 years) of experience in marketing, advertising or brand management.
• Senior‑level experience with a proven track record of developing and executing marketing strategies.
• Experience in client liaison, business development and proposal preparation.
• Ability to manage budgets, monitor campaign performance and report against KPIs.

Required skills