Business Manager - Farm Mechanization and Rent-to-Own

About the role

Farmerline is launching a new farm mechanization and rent-to-own (RTO) business in Ghana in 2026. The Business Manager leads this new operation, working with existing Farmerline teams and a network of independent operators, repairers and AgroChampions, with the aim of turning a USD 2 million equipment investment into a profitable, well-run business from year one. The role focuses on driving revenue, ensuring smooth operations, preventing fraud and building sustainable income opportunities for farmers and community partners, and paves the way for expansion to Ivory Coast in 2027.

Key responsibilities

• Achieve annual revenue targets for mechanization and RTO services, set fair and profitable pricing, boost machine utilization and work with Commercial Managers to secure farmer groups and clients.
• Coordinate mobile mechanization services (drying, threshing, cleaning, tractor work) and plan weekly schedules with AgroChampions and Commercial Managers.
• Design simple repayment and down-payment plans, monitor repayments, train farmers and AgroChampions digitally and carefully select customers to reduce default risk.
• Identify, vet and train machine and tractor operators, set expectations for discipline, safety and data reporting, build relationships with workshops and negotiate repair rates.
• Guide AgroChampions on farmer mobilization, income models and follow-up on RTO repayments, and prevent fraud and improve field data accuracy.
• Ensure every job, machine hour and payment is accurately recorded, enforce rules on machine operation and overnight stays, and work with Finance & Risk on fraud reviews.
• Help develop digital tools for operators and AgroChampions, support dashboards and machine-tracking alerts, and contribute to booking and scheduling improvements.
• Support onboarding of operators and repairers in Ivory Coast and adjust pricing and processes to the local market.

Required profile

• 7-12 years managing field operations or commercial activities in Ghana.
• Experience with mechanization, tractors or fleet operations, and with independent operators and artisans.
• Demonstrated ability to drive revenue, control costs, prevent fraud and protect equipment.
• Understanding of rural communities and farmer needs; background in RTO, asset-based services or field sales is an advantage.

Required skills

• Strong commercial mindset and good financial instincts.
• Planning, coordination and execution, plus excellent communication and relationship-building.
• Ability to lead and motivate without managing direct employees.
• Comfortable using mobile apps and digital reporting tools.