Channel Sales Manager

About the role

The Channel Sales Manager will lead the development and execution of sales plans across key channel partners, ensuring strategic and financial targets are achieved.

Key responsibilities

• Generate and execute annual, quarterly and monthly sales plans to meet targets.
• Drive sales and daily account management activities with key channel partners.
• Review and forecast order, inventory, sell‑in and sell‑out data to identify new opportunities.
• Implement commercial strategies including MSRP, distribution criteria and partner compensation.
• Conduct at least ten face‑to‑face customer visits and three distribution partner meetings each week.
• Manage terminal stores, ensuring booths are clean, stocked and demonstrations are effective.
• Organise dealer and promoter training aligned with product launches.
• Perform market research, collect competitive information and develop counter‑measures.

Required profile

• Bachelor’s degree or higher.
• Minimum 2 years of channel sales experience in key account or traditional retail.
• Strong negotiation and communication skills; experience with retail and distribution agreements.
• Extensive background in marketing, terminal management and training.
• Fluent in English and willing to travel up to 50% of the time.

Required skills

• Advanced analytical skills with Excel.
• Proficiency in PowerPoint and Word for presentations.