Digital Marketing Specialist - FMCG Client

About the role

A leading FMCG organisation in Ghana is looking for a dynamic and creative Digital Marketing Specialist to strengthen its digital marketing capabilities. The role covers planning and executing digital-first campaigns, creating engaging digital content, coordinating with creative and digital agencies and driving consistent digital practices across the organisation's brands. It suits an agency-side professional wanting to move to a client-side role and own digital marketing for established consumer brands.

Key responsibilities

• Plan and execute integrated digital marketing campaigns across relevant digital platforms
• Develop and implement digital-first marketing strategies aligned with brand objectives
• Work with brand and marketing teams to turn brand strategies into effective digital campaigns
• Coordinate with creative, media and digital agencies for campaign planning, content development and execution
• Drive social media marketing, digital content strategy and online brand engagement
• Monitor campaign performance and optimise digital activities based on performance metrics
• Track KPIs such as reach, engagement, impressions, conversions and campaign effectiveness
• Identify emerging digital trends, consumer behaviour and new opportunities to strengthen brand presence
• Ensure brand communication consistency across digital platforms and support digital marketing best practices across the business

Required profile

• Experience working with a reputed digital marketing or creative agency
• Hands-on experience planning and executing digital-first campaigns
• Ability to interpret campaign data and derive actionable insights
• Creative mindset with strong analytical and execution capabilities
• Excellent communication, coordination and stakeholder management skills
• FMCG or consumer-facing industry exposure is an advantage