User Insight Lead - Clean Cooking Products

About the role

UpEnergy Ghana is looking for a User Insight Lead, its product expert on the ground and main link between field customers and the product team. The role is field first, research second and desk work last: living with the products (electric pressure cooker, induction stove, water purification and the upcoming Smart Cook) and turning observations in markets and kitchens into evidence the product team can act on.

Key responsibilities

• Become the definitive expert on every cooking and water product, troubleshoot errors and keep product and recipe content accurate across the Smart Cook app.
• Support staff, call center, field agents and end users in real time, including complex queries on social media.
• Run a structured experimentation lab: test cooking methods and recipes, document them, and cascade training to distribution agents and hub teams.
• Design and run pitch campaigns, cooking demonstrations and activation days, moving them from ad hoc events to measured activities.
• Run structured qualitative research with end users, set up a clean feedback funnel from after-sales, promoters and call center, and share insights with the product and carbon teams.
• Own pilots from design to insight, covering household and institutional users, and track timelines, risks and deliverables.

Required profile

• Field person first: high energy, spends most time in markets, hubs and kitchens, willing to travel frequently within Ghana.
• Hands-on pilot experience, end-to-end, from protocol design to data analysis and reporting.
• Strong research and data skills, able to design and run simple studies and surveys, conduct qualitative interviews and use tools such as SurveyCTO.
• Comfortable cooking a range of dishes and giving live, on-camera cooking demonstrations.
• Excellent English and relevant local languages for Ghanaian markets; a bachelor's degree or equivalent technical/research qualification is desirable.
• At least 4 years of experience in user insight, field research, product experience or customer feedback for consumer hardware or clean cooking/energy solutions.