Media Manager - Integrated & Performance

About the role

Telecel Ghana is looking for a Media Manager to own end-to-end media strategy, planning governance, budget control and performance accountability across traditional, non-biddable digital and biddable performance channels delivered through a hybrid agency model. The role aims to maximise ROMI, strengthen brand equity and improve media efficiency while keeping paid distribution power under strategic control. It supports the company's brand agenda across mass, youth, SME and digital-first audiences.

Key responsibilities

• Develop annual and multi-year media frameworks aligned to the brand health agenda, drive share of voice and balance brand building with performance delivery.
• Own the media budget, approve agency-led biddable strategies and set CPA, CPM, pacing and optimisation guardrails; lead weekly performance reviews.
• Lead paid media for the Cash and Enterprise business, partner with the Digital Marketing Manager on acquisition-to-activation efficiency, and ensure CSR initiatives reach their goals.
• Pilot emerging channels, youth-centric platforms and addressable formats, and manage agency reviews and commercial negotiations.

Required profile

• 6-10 years of media experience in an agency or large advertiser, with exposure to performance media planning and multi-channel environments.
• Degree or certificate in digital marketing; a Master's in Integrated Marketing Communications, Digital Marketing or Advertising is a plus.
• Experience managing large media budgets and a proven track record of cost optimisation.

Required skills

• Programmatic advertising and display/video campaign management across devices.
• Knowledge of DSPs, DMPs, AdForm (Ad Server, DSP), DBM and Double Verify is advantageous.
• Analytics, tracking, tag management, DCO campaign setup, audience segmentation and campaign optimisation.
• Trading experience across open exchange, PMP and all media types (audio, video, display, native).

To apply, use the online application form linked in the original posting; the closing date is 24 March 2026.