Regional Sales Manager – FMCG (Personal & Home Care) – Accra

About the role

The client, a leading FMCG company operating in the Personal Care and Home Care segments, is seeking a Regional Sales Manager to lead its sales operations in Accra, Ghana. Reporting to the National Sales Manager, you will be responsible for driving revenue, managing distributor relationships, and expanding market presence across the region.

Key responsibilities

• Lead a team of 2‑3 territory managers and a broader indirect team of ~20 staff to achieve annual and monthly sales targets.
• Manage the primary distributor channel, including stock & sale, account management, claims handling, and hygiene compliance.
• Oversee regional debtors/AR in line with the Annual Operating Plan.
• Identify and recruit new customers, markets, and towns; develop modern trade and institutional channels.
• Conduct weekly and monthly team reviews, creating formats and ensuring timely implementation.
• Analyse secondary sales data, develop RTM expansion strategies, and implement control measures for sell‑out hygiene.
• Prepare MIS reports on competitor pricing, stock, sales analysis, and present findings in review decks.
• Plan and execute BTL activity calendars, trade promotions, and scheme claim reporting.

Required profile

• 6‑8 years of experience in a similar sales leadership role within the FMCG industry.
• MBA or a relevant degree in Sales & Marketing from a reputable institution.
• Proven ability to lead and develop teams, manage distributor relationships, and drive revenue growth.
• Strong analytical mindset with experience in market analysis and strategy building.

Required skills

• Proficiency with Sales Force Automation (SFA) tools.
• Experience in MIS reporting and data analysis.
• Ability to design and execute RTM (Route‑to‑Market) strategies.
• Competence in BTL (Below‑The‑Line) activity planning.