Senior Manager, Market Development and Planning

About the role

The Senior Manager, Market Development and Planning drives sustainable growth of the Consumer Business Unit (CBU) by combining market development, commercial planning, customer and market insights, geo-marketing, research, competitive intelligence and loyalty. It leads the translation of the CBU strategy into long-range and annual commercial plans and provides the CBU Director and leadership team with the commercial evidence needed for strategic decisions. The role is accountable to the CBU Director and requires a strong understanding of the full consumer commercial ecosystem.

Key responsibilities

• Identify and assess new growth opportunities across customers, geographies, products, services and channels, and build commercial business cases for them
• Lead the annual and long-range commercial planning process, coordinate revenue planning and develop scenarios and sensitivity analyses
• Own the customer and market insights agenda, turn data into actionable recommendations and lead customer and market research
• Lead geomarketing and geographic market planning, building market opportunity maps and supporting network investment priorities
• Own the loyalty agenda, design a differentiated loyalty proposition and partner with ecosystem players to grow customer value
• Build a structured view of competitor activity and monitor market and technology trends
• Support the CBU Director in strategy development, strategic reviews and preparation for EXCO, Board and Group discussions

Required profile

• Bachelor's degree in business, marketing, economics, finance or a related discipline; an MBA in marketing, economics and telecommunication management or similar postgraduate qualification is an advantage
• 8-12 years of progressive experience in consumer commercial leadership, preferably in telecommunications, technology, financial services, FMCG or another large consumer-led business
• Experience developing commercial business cases and working with Finance on revenue plans and investment decisions
• Experience across multiple commercial disciplines, not limited to one specialist area
• Nice to have: experience designing and managing loyalty programmes, strategic partnerships and ecosystem propositions

Required skills

• Strong understanding of CVM, customer segmentation, pricing, revenue management and commercial planning
• Customer insights, research and analytics applied to commercial decisions
• Preferred: consumer marketing strategy, go-to-market execution, brand positioning, ROI analysis and commercial performance management