Sales & Marketing Officer

About the role

The Sales & Marketing Officer supports the sales and marketing team in promoting Perfekt Hygeniks Limited’s baby diaper products, increasing sales, developing customer relationships, and expanding market presence across Accra and the Tema region.

Key responsibilities

• Assist with daily sales activities and lead generation.
• Conduct market research, collect and analyse data, and generate insights.
• Follow up with customers and manage relationships.
• Support promotional campaigns and brand positioning initiatives.
• Prepare regular sales and performance reports.

Required profile

• Strong market research skills, including data collection, analysis and insight generation.
• Foundational marketing knowledge such as campaign planning, brand positioning and product promotion.
• Effective communication for engaging customers, partners and internal stakeholders.
• Experience with social media marketing and basic digital marketing tools.
• 3 years proven experience in sales and marketing.
• Relevant degree or HND in Marketing, Communications or a related field.
• Ability to work independently, manage time effectively and adapt to a hybrid work environment.
• Knowledge of digital marketing and brand management; prior experience in a diaper company is an advantage.

Required skills

• Market research
• Social media marketing
• Digital marketing tools
• Campaign planning
• Brand positioning
• Product promotion
• Negotiation
• Lead generation
• Relationship management