Digital Content Associate

About the role

The Digital Content Associate manages the organisation's digital presence by creating engaging content, growing online communities and keeping brand storytelling consistent across social media. The role combines content creation, social media management and performance tracking to increase audience engagement and brand visibility.

Key responsibilities

• Plan, create and publish content across social media platforms such as Instagram, Facebook, X, LinkedIn, TikTok and YouTube.
• Capture and produce high-quality photo, video and graphic content for digital campaigns.
• Develop and maintain a monthly content calendar aligned with marketing objectives.
• Manage day-to-day social media accounts, including community engagement and replies to comments and messages.
• Monitor social media trends and spot opportunities for timely, relevant content.
• Track and report content performance, audience growth and campaign results using analytics tools.
• Collaborate with internal teams, partners and creators on digital campaigns.
• Ensure all content follows brand guidelines and the communications strategy.
• Support live coverage of events, activations and campaigns with real-time content creation and publishing.