Senior Consumer Insights Specialist

About the role

The Senior Consumer Insights Specialist will gather, analyse and interpret consumer and shopper data to generate actionable insights that support product development, marketing strategy and overall business growth across West Africa.

Key responsibilities

• Support the Consumer Insights Manager in executing the insights agenda across West Africa, aligning with business priorities.
• Analyse consumer behaviour, market trends, shopper dynamics and competitive activity to identify growth opportunities.
• Synthesize multiple data sources—including research, retail audit, household panels and competitive intelligence—to produce holistic insights.
• Lead and manage tracking studies, retail audits, consumer panels and ad‑hoc research projects, ensuring high quality and timely delivery.
• Coordinate research suppliers and data partners, handling PO creation, budget tracking and invoice follow‑up.
• Translate complex data into clear, compelling business stories for brand strategy, innovation, communication and pricing decisions.

Required profile

• Minimum 5 years experience in consumer insights, market research or marketing analytics within FMCG or research agencies.
• Proven ability to manage both qualitative and quantitative research projects and understand digital research methodologies.
• Strong analytical mindset, attention to detail and capacity to work on several projects simultaneously.
• Excellent collaboration skills in an international, virtual‑team environment.

Required skills

• SAP
• Microsoft Office (Excel, PowerPoint, Word)
• Power BI
• Retail audit, pricing research, NPD research, positioning research, media/advertising research methodologies