Marketing and Business Development Associate

About the role

Safe Haven Insurance Brokers Ltd. is an insurance brokerage firm offering corporate and commercial, motor, property, marine and transit, liability and personal insurance. It is hiring a full-time, on-site Marketing and Business Development Associate in Accra. The role centres on identifying and pursuing new business, generating leads and supporting client acquisition and retention.

Key responsibilities

• Identify and pursue new business opportunities and generate leads.
• Conduct market research and prepare and deliver presentations to prospective and existing clients.
• Assist in developing marketing campaigns and materials promoting the firm's insurance solutions.
• Coordinate outreach activities and maintain CRM or client databases.
• Track business development performance and collaborate with the brokerage team to align marketing with client needs.
• Support events and networking activities and ensure professional communication with clients and partners.

Required profile

• Bachelor's degree in Marketing, Business, Insurance or a related field, or equivalent practical experience.
• Strong presentation skills, including experience creating and delivering presentations.
• Demonstrated lead generation ability, including prospecting, qualification and follow-up.
• Proficiency in market research to analyse industry trends, competitor activity and client needs.
• Excellent written and verbal communication skills and ability to engage diverse stakeholders.
• Background or strong interest in insurance, financial services or risk management is highly beneficial.
• Proven ability to build relationships, network and work in a team; good organisational and time-management skills.

Required skills

• Comfortable using productivity tools such as MS Office.
• Basic use of CRM or sales tracking systems.