Marketing & Artist Relations Executive

About the role

The Marketing & Artist Relations Executive will support Elado Entertainment’s artists by planning and executing digital campaigns, managing social media content, and coordinating promotional activities across Ghana.

Key responsibilities

• Plan and run digital marketing campaigns for singles, EPs, videos and artist projects, including Meta, TikTok and YouTube ads.
• Maintain artist social‑media calendars, schedule and publish content, and create basic Reels, TikToks and Shorts.
• Serve as the day‑to‑day contact for assigned artists, coordinating recording sessions, shoots, rehearsals and promotional appearances.
• Build and maintain relationships with radio, TV, blogs, DJs and other media outlets; pitch releases and arrange interviews.
• Liaise with promoters, venues and event organisers to confirm call times, soundchecks and performance requirements.
• Identify and manage influencer and creator collaborations, track performance and report results.
• Maintain campaign trackers, content calendars and artist schedules; prepare weekly activity updates and reports.

Required profile

• At least 2 years of relevant experience in music, entertainment, digital marketing, PR or artist management.
• Practical understanding of digital marketing and social‑media campaigns, with experience in Meta Ads and/or TikTok Ads.
• Ability to shoot and edit basic short‑form social‑media content.
• Strong written and verbal communication, organisational and project‑management skills.
• Genuine interest in music, entertainment and youth culture; must be available full‑time onsite in Accra.
• A degree in Marketing, PR, Communications, Media, Business or Music Business is an advantage, but practical experience is also considered.

Required skills

• Meta Ads
• TikTok Ads
• Canva
• CapCut
• Premiere Pro
• Spotify for Artists
• Apple Music for Artists
• Audiomack
• Boomplay