Sales Development Representative (SDR) Team Lead

About the role

CloudPlexo is an IT consulting company focused on cloud, cybersecurity and artificial intelligence, helping organisations accelerate their digital transformation. It is looking for a Sales Development Representative (SDR) Team Lead to lead, coach and develop its SDR team while building a scalable SDR function. This is a hands-on player-coach role.

Key responsibilities

• Lead, coach and develop a team of SDRs, setting clear expectations on activity, quality, conversion and pipeline generation
• Support onboarding and ramp-up of new SDRs and build a culture of accountability, continuous learning and high performance
• Translate commercial priorities into SDR strategies and work with Sales Leadership
• Develop and optimise outbound strategies across cold calling, email, LinkedIn and other channels
• Partner with Account Executives to improve opportunity handoffs and feedback loops
• Build an SDR playbook covering prospecting, messaging, qualification, objection handling, follow-up and CRM processes
• Create training materials, call scripts, messaging frameworks and coaching resources
• Analyse prospecting activity, meetings booked, qualified meeting rates and meeting-to-opportunity conversion

Required profile

• 4+ years of experience in B2B sales development, business development, inside sales or a related commercial role
• 1-2+ years leading, coaching, mentoring or managing SDRs/BDRs or sales professionals
• Strong hands-on experience with outbound prospecting and pipeline generation
• Experience in SaaS, technology, cloud, IT services or cybersecurity is a plus
• Experience building sales processes, playbooks, messaging or training programmes is an advantage

Required skills

• Strong understanding of the SDR-to-AE sales process
• Experience with CRM and sales intelligence tools
• Strong analytical and performance-management skills

What we offer

• The chance to build and develop an SDR team and shape the sales development strategy
• Close collaboration with senior commercial leadership
• Development of emerging sales talent and use of AI and modern sales technology
• Growth into broader commercial leadership opportunities as the organisation scales