Sales Officer – Renewable Energy (Francophone Africa)

About the role

The Sales Officer will drive business development, market penetration and revenue growth for renewable energy solutions across French‑speaking West and Central African markets. Reporting to the Ghana Country Manager, the role focuses on promoting solar power systems, hybrid solutions and photovoltaic technologies to commercial, industrial and public‑sector clients.

Key responsibilities

• Identify, prospect and convert new business opportunities throughout Francophone Africa.
• Manage the full sales cycle from lead generation to contract signing and post‑sales follow‑up.
• Conduct market segmentation, customer profiling and territory mapping to support strategic growth.
• Deliver persuasive sales pitches, product demonstrations and technical‑commercial presentations.
• Build and maintain long‑term relationships with key accounts, distributors, EPCs, government agencies and corporate buyers.
• Provide product selection, system design and energy cost optimisation support.
• Monitor competitor activities, emerging opportunities and industry trends; produce regular sales reports and forecasts.
• Collaborate with engineering, logistics, customer service and finance teams to ensure seamless order execution.
• Support marketing initiatives such as product promotions, exhibitions and digital campaigns in Francophone markets.
• Liaise with government bodies, regulators and energy agencies as required.

Required profile

• Bachelor’s degree in Business, Engineering, Renewable Energy, Marketing or a related field.
• 3–5 years of sales experience, preferably in renewable energy, power solutions or technical B2B industries.
• Fluency in French and English (spoken and written).
• Proven track record of meeting or exceeding sales targets in multi‑country environments.
• Ability to travel frequently across the Francophone Africa region.
• Strong cultural awareness and professionalism.

Required skills

• Solar photovoltaic (PV) systems.
• Hybrid energy solutions.
• Inverters and battery technologies.
• Energy efficiency solutions.
• Microsoft Word.