Social Media Manager – Online Gaming

About the role

Betway Ghana is seeking a senior Social Media Manager to lead its online gaming presence across the country. You will own the full social media function, shaping strategy, creating content, and engaging the community in a fast‑moving, competitive market.

Key responsibilities

• Develop and continuously refine the social media strategy for platforms such as Facebook, X, Instagram, TikTok, YouTube and emerging channels.
• Own an always‑on content calendar, balancing planned, seasonal and reactive posts to meet commercial and brand objectives.
• Define platform‑specific approaches, including formats, frequency, tone and audience targeting.
• Champion a social‑first mindset internally and educate stakeholders on social’s role in the marketing mix.
• Brief, oversee and quality‑control all social content, working with creators, agencies and production teams to produce short‑form video, graphics, carousels, stories, UGC and live coverage.
• Ensure all content complies with Ghana responsible gambling regulations and brand guidelines.
• Oversee community management, setting standards, tone‑of‑voice guidelines and escalation protocols.

Required profile

• Senior‑level professional with a strategic mindset and deep understanding of 24/7 social conversation.
• Proven ability to act quickly, speak authentically and never miss a moment in a dynamic market.
• Experience leading social media for a brand in the gaming or sports‑betting sector is preferred.

Required skills

What we offer

• Opportunity to work with a leading African sports‑betting and gaming brand.
• Collaborative environment with creative, sponsorship, digital and agency partners.
• Exposure to the latest technology and innovation in online gaming.