Marketing Officer - Buyer Product

About the role

The Marketing Officer – Buyer Product will execute measurable digital, performance, growth and product‑marketing strategies that increase qualified awareness, lead generation, verified sign‑ups, activation, adoption and retention for CF Buyer. Reporting to the Marketing Manager, the role also oversees Marketing Interns assigned to the Buyer Product portfolio and works closely with Marketing, Growth, Product, Sales and other cross‑functional teams.

Key responsibilities

• Translate the approved Buyer Product marketing strategy and commercial goals into quarterly and monthly campaign plans, defining audiences, propositions, channels, budgets and success metrics.
• Maintain an integrated campaign calendar covering demand generation, product releases, buyer education, account‑based plays, trade events, partnerships and re‑activation activities.
• Prepare detailed campaign briefs that outline buyer problems, target segments, value propositions, creative requirements, tracking, budgets and approval routes.
• Coordinate campaign readiness with Marketing, Growth, Product, Sales, Customer Success, Field Operations, Supply Chain, QA, Data and Finance, escalating any missing dependencies before launch.
• Execute approved campaigns on schedule, monitor leading indicators, document variances and implement optimization or recovery actions.
• Segment buyer audiences by market, organization type, product specifications, procurement model, buying stage and strategic value, and maintain ideal‑customer profiles and priority segments.
• Gather buyer insights through interviews, sales calls, surveys and data analysis to inform messaging on sourcing access, quality, traceability, reliability and speed.
• Run paid, owned, earned and account‑based campaigns across web, search, LinkedIn, email, webinars and trade channels, ensuring proper naming, tagging and attribution.
• Manage lead lifecycle by defining lead qualification rules, routing leads to the appropriate Sales owner, monitoring acceptance and disposition, and conducting weekly campaign‑to‑pipeline reviews.
• Partner with Product, Growth, Sales and Customer Success to create onboarding, education, activation, retention and re‑activation communications tailored to each buyer cohort.